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While Davonte Longmire pursued his master's degree in 2016, he met Pastor Andre Mitchell, Senior Pastor at Deliverance Temple at a Sunday Sermon. Longmire noticed the logo could use an update and decided to help. Eversince, Longmire is an active member who helps with marketing and larger-scale projects.
Preserving the old while reflecting current times.
The client shared they had faced challenges around messaging and branding. To help with consistency in message design, Vonlongmire created a Target Audience chart. This ensures the efficacy of message design for appropriate channels of communication with target audiences. This chart serves as a general guide of best practices.
Included in the brand guide are brand colors - color codes (HEX, RGB, and CMYK), and their symbolic meaning. This helps expedite on boarding and message design for consistency.
Logo utilization was vital to include. Based upon discovery meetings, my client expressed being understaffed and stretched thin. I wanted to commensurate a professional branding experience by covering a few basics.
I served as a leader in marketing for Deliverance Temple in Muncie, IN. In 2017, Longmire helped with a file update for the logo. Originally, the logo was a small JPEG file, so church's range of design capabilities was very limited. Longmire created six separate logo files so my client would have a range of creative abilities for overall outputs and marketing collateral.
Laser cut acrylic logo sourced from Keeping Colors Company in Tampa, FL.
As part of the 10 year anniversary, Longmire commissioned this sign to increase brand presence on social media.
Whence people visit the church, they can take professional images and thus this increases brand recognition.
Brand recognition for any occasion.
In 2017, my client asked me to help with giving the church a fresh new look, without breaking the bank. My client and I came up with a simple solution . . . Recycled HVAC Vent Sheets. We cleaned off some old ones and tapped them together to create stunning visual effects (Pastor Andre Mitchell on Facebook Live).
People really loved the designs and it added a certain je ne sais quois to the atmosphere of the church.
Different colors provided different effects.