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Digital Marketing Manager for buildOn 2022 - 2023
All original copyrighted images belong to the respective organization. Vonlongmire is a separate entity and is not subject to third party damages, liabilities, or assets. In accordance to NDA between Davonte Longmire and buildOn, the following images are intended to reflect contractual work performed for buildOn.
#Crypto GIVING
I worked with the Vice President of Development at buildOn on an acquisition strategy to fundraise via cryptocurrency. Through extensive market research on the NFT landscape, we found Twitter to be an untapped market. In general, many NFT organizations on Twitter wanted to support humanitarian causes but lacked awareness. We implemented a customer service strategy for acquisitions. These efforts supported 8 Adult Literacy Programs and 3 new school builds, exclusively through crypto and NFT landscape.
Alumni Relations
I worked with an extensive network of alumni to search for newsworthy content as part of a multichannel stakeholder communication strategy. For instance, I interviewed alumnae Kimberley Varr, a leading HR professional, about transferable skills obtained through her community service. By developing content, the article and social media posts served as an internal and external omni-channel rhetoric to improve the attitudes and perceptions of our various stakeholders.
Press Strategy
My team and I developed a press kit for targeted media outlets. The press kits included key resources media outlets find help to share stories more easily; soundbites, official branding, visuals, calls to action, etc... The press kit expedited our omni-channel stakeholder strategy. This allowed our media relations to flow faster. For instance, I pitched my story about building my second school in Malawi, Africa. The story received front page coverage on "The Daily News" and their social media - securing over 80,000 earned media impressions.
Celebrity Relations
Our Programs Board organized special events for our stakeholders. The events ranged from concerts to our annual Gala. I was appointed as the account manager and liaison for stakeholders, because of my thorough and affable communication skills. I worked with Emmy award winners, musicians, CEOs, and elected officials. My team and I developed a 20-page social media protocol book and a standardized press kit to distribute for key media opportunities. In this photo, you John Forté, Pili Montilla, and Michael Franti, respectively.
Omni-Channel Management & Graphic Design
My daily responsibility included creating omni-channel rhetoric and content outputs. Over the span of a year, I created 6,000+ social media posts (300,000 words per month + 90 images per month); 10 blog posts for buildOn website on current topics of global education, inner city youth service projects, alumni success stories, and donor spotlights; and I managed the buildOn website. Collaboration was an integral part of operations.
Qualitative and Quantitative R&D
Numbers for Standardization
Stakeholder Quotes and User Generated Content
Numbers for Standardization
After conducting extensive market research and social media audits on buildOn's social media, the results yield statistics, numbers, and children are great visual representations of buildOn's global and domestic impact.
Student Ambassador Program
Stakeholder Quotes and User Generated Content
Numbers for Standardization
Another aspect of social media was tapping into the rich network. Internal and external stakeholders (alum, board members, current students, etc…) are essential for social media to display an inclusive environment. I developed and managed a student ambassador program and managed 6 unpaid interns throughout the academic year. Develop and manage the student ambassador program to increase target audience social media engagement by 128% from Q2 2022 - Q2 2023.
Stakeholder Quotes and User Generated Content
Stakeholder Quotes and User Generated Content
Stakeholder Quotes and User Generated Content
As a part of omni-channel stakeholder strategy, I created a user generated content intake form. I dedicated months gathering quotes from various internal and external stakeholder groups. My team and I shared the intake forms and we were able to gather quotes from important stakeholders (students, teachers, board members, donors, alumni, etc...). This was a tremendous success and laid the foundation for continued success.
Campaign Results & Social Media Measurement
Sales & Stewardship Journeys
The combined efforts of everyone in the organization helped us reach our annual fundraising goal of $32 million. Part of my job involved leading the Q4 2022 digital MQL fundraising strategy. This resulted in successful fundraising for three schools (~$90,000) and eight adult literacy programs (~$19,000) in Q4 of 2022.
Stakeholder Engagement
To quantify our omni-channel campaign, benchmarking our Key Performance Indicators was critical. I developed automated reports to assess areas for improvement across departments using Sprinklr, Salesforce, Pardot, and Chartbeat. Results yield 198% increase in awareness and engagement metrics from Q2 2022 to Q2 2023.
Davonte is an angel. He is so professional and fun to work with. I look forward to continuing to connect.
Pili Montilla, Emmy Award Winning TV Host & Producer
TREK
On August 9, 2022, I was invited to participate in my second Trek to Livwezi, Malawi from August 20 - 27, 2022, this time as support staff. I would be traveling with a group called United for Malawi, a mixture of international GE employees who fundraised since 2019. We broke ground on August 22, 2022, and two months later, on October 11, 2022, the school was completed by community leaders. Over 90 students have a new school to learn and grow in.
Investor Pitching/Fundraising
Part of my responsibilities involved supporting the development team with investor relations and pitching. My team and I were able to support back-to-school drives, neighborhood beautification, and community activations through our strategic partnerships with Chicago Public Schools and corporate accounts. Throughout the year, we fundraised $30,000 at the Crain communication building in Chicago; organized community activism by partnering with Synchrony Financial to fill and donate 10,000 backpacks with school supplies for the upcoming school year; school beautification projects including, painting lockers, updating a teacher’s lounge, and painting murals.
