Digital Story Telling & Public Relations Campaigns

Part of my graduate assistantship responsibilities were to fully launch the digital agency. I was responsible for orchestrating, implementation, execution and measuring effectiveness for large scale campaigns for each client. My duties included leading a team in the implementation of B2B integrated marketing campaigns, maintained regular measurement of KPIs to ensure maximum target audience penetration, served as a representative at 4 international journalism exhibitions across the country (JEA, NSPA, and PRSSA), instructed undergraduate journalism courses, and presented my research on the conference level. 

Serving as a leader for Ball State University at international journalism conventions, required my presence. I was the "Face" for my department across all social media channels, online, and at conventions. My unique set of responsibilities included social media management, outreach marketing, increasing campaign engagement and strategic planning. I am easily make long-lasting impressions with people from a diverse set of backgrounds.

I designed over 200+ pieces of print and digital marketing collateral. Snap chat filters, social media cover photos, content, website design, magazines, etc... all were tools I utilized to impact behaviors, attitudes, and perceptions of target audiences. Designing so many different pieces required adaptability in my skill set, utilizing photography, graphic design, videography for digital story telling.